11 February 2010

H&M does it again...

As we slowly emerge into new season, we see a new collaboration between a designer and H&M again. (which sucks because its still snowing)

This time its Sonia Rykiel. The collection will be hitting selected stores throughout the UK on February 20, I already have my alarm on =)

We can expect to see the signature stripes, a mass of knitwear and cutesy shaped skirts and accessorizes. The whole collection together looks fab, it reminds me of a more wearable Betsey Johnson. Cute but in a mature way, but the best thing about these collaborations is the price!
We can pick up a piece of designer wear for a cheap and affordable price, well ok we may not be getting the 100% cashmere treatment but we have the style, colors, shapes and the label on it! thats good enough for me =)

(all images taken from the H&M website)

After the last Jimmy Choo collection which quite honestly, I was disappointed with. This got me thinking of which designers, has not yet collaborated and who would I LOVE to see.... dame VIVIENNE WESTWOOD of course! I would be the first to be camping outside =)

Have you got your eye on any of the Sonia Rykiel collection? Which designer would you love to see collab with H&M?


  1. does H&M have a website where we can purchase clothes from there? since we dont have that store down here in Hawaii

  2. They have a website but I don't think you can buy online =/

  3. A Westwood collaboration would be amazing!!!!

  4. Is it hitting the Oxford Street store on 20th Feb hun x3 ?

    If so I see you there =P haha

  5. I would say I would love to see a collaboration with Zac Posen, but he's already working with Target... which I am BEYOND excited about.

  6. I'll definitely be checking out this collection!!

  7. VW X H&M would be bloody brilliant! But I think an Alexander McQueen collab would have been even better.. =( what a shame...

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